JOHNSTOWN, NY, Nov. 21, 2023 – The Wesson Group, a premier construction services company, specializing in renewable energy, heavy civil, and infrastructure construction, announces a bold brand refresh and the launch of a new website, marking a major step in its sustainable growth strategy. The refresh comes as the company surges past producing 2GW of renewable energy power construction and is recognized among the Safest Construction Companies of 2023.
In our 10th year we reintroduce our brand with a refreshed identity, positioning, and commitment—nodding to our rich heritage while preparing ourselves for the next decade. Inspired by our leaders’ decades of construction experience, we elevated our brand by emphasizing The Wesson Group’s commitment to safety, integrity, and innovation. Our strategy is showcased through an upgraded logo, enhanced content marketing, along with a modernized, user-focused website. This transformation embodies a renewed sense of purpose.
Tim Delaney, Founder and President of The Wesson Group, elaborated on the brand refresh, stating, "The Wesson Group inspires excellence and innovation. This brand redesign is a testament of our commitment to our clients, our partners, and our communities. We remain committed to our clients’ success and we believe in delivering excellence at every stage. The excitement for this refresh is palpable across the entire company." The redesigned logo combines the accuracy and precision of the crosshairs from the original logo with a globe-like design, symbolizing safety, community, and sustainability - core aspects of The Wesson Group's vision and character.
Coinciding with this branding refresh is the launch of The Wesson Group's new website. This site provides comprehensive information about the company, its services, and its history of project successes. The website aims to streamline user experience and attract clients, partners, and employees whose values align with ours.
Delaney remarked, "Our brand's evolution and the new website launch symbolize our steadfast commitment to exceeding client expectations in the construction services industry." He emphasized that “innovations in The Wesson Group’s marketing strategies match the commitment to innovation the team is known for in every project, solidifying our reputation as a reliable partner, known for integrity and excellence throughout all business decisions”.
Established in 2013, The Wesson Group has become a pivotal player in the construction services sector, successfully completing the most challenging projects in an ever changing industry. The Wesson Group continues its unwavering commitment to construction excellence and support of our families and communities.
Learn About Us and explore our evolution.
Media Contact: Ashley Delaney, 518-762-5382, marketing@twg.us.com
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